Home SMM Why Your YouTube Banner Design Matters: Examples and Quick Tips

Why Your YouTube Banner Design Matters: Examples and Quick Tips

by Sandra Iakovleva

Here’s how the cycle works – you create a video, upload it to YouTube, work some magic to get it to the masses and sit back to watch the views count. Now, the way it works with viewers is that they find your video, maybe even like your video and go to your page to see more content.

What do they find when they visit your YouTube profile? What layout they see? Do you have interesting or informative YouTube channel art? Is your profile information complete?

In short, your YouTube profile and banner matters because people can quickly tell how much effort you’ve put into your page and what your company or brand’s vibe is based on the design elements on your page alone. It’s true, people will judge your page by the cover.

If you’re one of the better prepared people and already have a great YouTube banner design, you have to keep things fun and exciting with frequent updates. To do this quickly and frequently, you need a handy YouTube banner maker. Enter – Crello.

Welcome to a simpler world where a professional YouTube banner design can take you just a few minutes, especially if you want an image without much text on it. That being said, you need some tips to take you to the next level. We’ll include a great tool to create YouTube banners, some excellent examples that we spotted as well as quick tips to help you design your first (or maybe your new) YouTube banner.

What makes a good YouTube banner?

A good YouTube banner is basically a combination of good design (which we’ll discuss later) and brand presence. Your YouTube banner is another chance to communicate something about your brand to casual onlookers. You have to put some effort into the banner for the sake of first impressions because that is what will ultimately appeal to potential followers.

YouTube banner size basics

The first thing you should know about YouTube banners is that they will take on different dimensions depending on the device that is being used to view a profile. A YouTube banner viewed on a desktop computer will be drastically different from the one viewed on a mobile phone. Here’s a quick guide:

youtube banner size requirements 2018

Source: Google

As you can see, there is a golden spot where all your main elements and text should go – it’s the middle of the banner that will not be cut off when viewed on different devices. If you have a logo, make sure it is going to be placed in this ‘safe area’. Google recommends uploading an images that is 2560 x 1440 px image for the best results on all devices. Some other basic guidelines from Google:

youtube banner size speficications 2018

The design of a YouTube banner should be…

1. High-resolution

Based on the Google suggestions, 2048 x 1152 pixels is a large file size. However, you have to take into consideration that viewers can also be using TVs to view YouTube videos so the banner will have to fit a much bigger screen.

2. Branded

This applies to brands and companies. Your YouTube channel profile is a branding opportunity and should be done with subtlety. As it is the first thing people will glance on when viewing your profile, make sure you seize this opportunity to represent your brand. Place your logo or brand name in the ‘safe area’.

3. Relevant

It’s so easy to get caught up in creating a good design, that you might overlook something this obvious. Your YouTube banner design has to be relevant to your brand and the kind of content you post. Think of it as an extension of your brand values.

How to create a YouTube banner

All this information is very useful, but you need just the right tool to create a YouTube banner. Crello helps you do this in a matter of minutes. You can check out our collection of thematic YouTube banner templates and get inspired by different designs.

To create your own YouTube banner, start from a pre-set format, add your text, images, logo and other design elements. This won’t take you very long and is much easier to master than the more complex design programs.

Crello is the ultimate YouTube banner banker because you don’t have to worry about things like dimensions or stress about running out of ideas. You can get inspired by existing templates and start designing your banner from scratch.

7 excellent examples of good YouTube banners

If you find that you are a little lost, we have more inspiration coming. We’ll take a look at 7 great examples of YouTube banner designs and go over some tips to help you get started.

1. GoPro

go pro youtube banner 2018

Tip: Make your design have a focal point. If you could choose an image (or a collage of images) to represent your brand, which ones would you choose? Featuring people is a great idea because it makes your brand more relatable.

2. TripAdvisor B2B

tripadvisor youtube banner 2018

Tip: Add simple design elements to translate something else about your business. Use this opportunity to communicate what you’re about as a brand.

3. Tasty

tasty youtube banner 2018

Tip: If you want to inject more color into your YouTube banner and do something more artistic, consider illustrations. They’re a great way to add some personality to your page and make for a very compelling overall design.

4. Airbnb

airbnb youtube banner 2018

Tip: If you can’t decide on a single image, create a quick collage. You can also use the ‘safe area’ to advertise for something, as Airbnb has done. Use the writing on your banner as a cliffhanger for new visitors.

5. Lego

lego youtube banner 2018

Tip: Remember who you’re designing for. Keeping your target audience in mind is a must. Lego’s page appeals to a younger audience as you can tell by their design.

6. BigThink

bigthink youtube banner 2018

Tip: Basic design principles apply to your YouTube banner design. You can use color overlays and contrast to make a statement.

7. LinkedIn

linkedin youtube banner 2018

Tip: Keep it simple. If you can be clever with your logo, by all means do so. As you can see in this example, even a black and white image can be quite powerful and a logo can become part of your message.

Looks like you’re fully equipped to start on your own YouTube banner design! It’s equally important to understand that YouTube banner design is just part of the equation. Create amazing content and make sure your banner design reflects your brand. Don’t overthink it, and head over to Crello to start on your first design.

Create a YouTube banner

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