Any established company or brand will tell you that social media marketing is the driving force of their strategy. It’s therfore crucial to surround yourself with only the top social media management tools for the job.
These days, you’re obliged to be omnipresent – to be on all social media accounts. How you craft a story around your brand becomes important in customer acquisition and general consumer engagement with your brand.
To reach to a level of omnipresence, you’ve got to put your forces together and work smart across several social media platforms as opposed to working hard. There are tools to help you in these pursuits and knowing which ones to use will determine the success of your brand online.
Before we dive into it, remember that you have to understand your social media marketing objectives before you get started. To help you, we put together a list of all the important tools that will help you manage your social media presence and do so in an efficient and most cost effective way.
3 Important Features of Social Media Management Tools
1. White labeling
As you’re working with these tools, you’re focused on promoting your brand name. The most important thing to look out for is a platform that allows you to post with your brand identity as opposed to the provider of the tool.
2. Access to reports and analysis
You need to have the option of compiling reports to see how effective you are on social media. If you have a team, this becomes especially important as an internal tool. Ideally, you also need a way to automatically share your reports with key members in your team.
3. Bulk actions and scheduling
Without these top social media management tools, you’ve got to put the time and effort into logging into accounts, scheduling posts and doing so in an orderly fashion on a daily basis. Your new tools should get rid of the laborious activities and allow you to do bulk actions throughout different channels. Scheduling posts is another important element which will save you time. Keep an eye out for the ability to group posts in campaigns and schedule them for specific windows of time.
Top Social Media Management Tools for Ideas and Inspiration
Before we start breaking down how to manage your content, it’s important to start at the essence – inspiration. Marketers have their go-to websites to get ideas as no content or campaign is drawn from thin air. You have to study your audience, tap into their interests and deliver content that will resonate with your target audience. How do you do that? Here are 5 places to scout for ideas:
Quora opens doors to some of the most fundamental questions relative to your industry. You need to look through popular questions that are relevant to your company, brand or the general market you’re working in.
Additionally, you can ask questions directly and link back to your social media accounts. Follow topics that are relevant to your industry and you will find questions, answers and solutions that can spark an idea for campaigns and general posts. You will find that Quora is full of ideas and information that is relevant to your followers and clients.
Reddit has a large user base which generates unique content on a daily basis. It’s a virtual shopping place for social media inspiration. You can stay up to date with the latest trends and also monitor people’s reactions to trendy topics. Seeing conversations, stories and new ideas will give you an understanding of the kind of angle you can take with the topic you’re exploring through social media.
If you’re looking for the latest trends, Twitter will give you data on what’s popular world wide or in specific regions. You can build your campaigns around some of the popular hashtags that are relevant to your industry and research topics that might be of interest to your clients and followers.
The premise of Alltop is simple – what’s happening currently? What’s trending and popular? You can select topics that interest you, and keep up with the latest information in that area. Alltop collects headlines and top stories from around the world and the best blogs and sites that cover the topics you’ve selected. It’s a bit like doing research, except that all the work is already done for you.
Feedly achieved incredible success by reaching 7 million users in just the few past months. You can add your favourite websites and blogs that you follow and start adding them to your feed. It compiles feeds for you based on your taste and allows you to share the content with others. This is particularly useful for every marketing team on the lookout for a fast tool to keep up with industry news.
Don’t be repetitive or boring. Use these 5 tools to your advantage and give your clients and followers something to talk about. With just these tools, you can start planning a content marketing strategy and you’ll be able to do so in a consistent way with the following tools:
Top Social Media Management Tools for Organization and Scheduling
Amplifr allows you to schedule posts across platforms like Facebook, Twitter, Google +, LinkedIn and many others. This saves the hassle of signing into multiple accounts and certainly makes your planning efficient. You can view your scheduled posts in a calendar, manage multiple projects and track analytics, offering better ways to adjust your scheduling. It’s an all-in-one social media management tool that can substitute having multiple people manage accounts.
- Supports 10 social media networks: Facebook, Twitter, Viber, Pinterest, Telegram, Tumblr, LinkedIn, Google+, VKontakte and reminders to post on Instagram
- Suggests best time slots for posting based on performance
- Works on multiple devices: Laptops and desktops, iOS and Android
- Add multiple team members
- Prices are $5 per social account per month
Buffer is a similar tool that allows you to schedule content with social media sites like Facebook, LinkedIn and Twitter. Buffer also offers optimal posting time and helps you manage content on multiple platforms effectively and quickly.
- Supports 6 social media networks: Facebook, Twitter, Instagram, Tumblr, LinkedIn, Google+ and reminders to post on Instagram
- web and mobile access and gives access to other applications such as BulkPublish, Hiplay, and Upflow
- Free and paid plans at $10-$399/month
Larger companies and organizations find this to be a great management tool. It allows you to schedule, track and work together on multiple social media accounts. The big benefit of Hootsuite is that it allows you to also manage Instagram aside the main platforms like Facebook, Twitter, LinkedIn, Google+, and Youtube.
- Access to over thirty-five popular social networks including Facebook, Twitter, LinkedIn, Google+, Foursquare, WordPress blogs and others
- In-depth analytics
- Allows you to add multiple team members to manage accounts
- Pricing plans vary from $19/month to $499/month
Nuvi is a unique tool that gives you real-time data visualization to help you envision your future actions depending on the success of your current strategy. Nuvi is used by successful brands like Uber and Nissan and is a vital and extremely helpful component for any marketing team. When your data is drawn out for you, all you have to do is focus your efforts on the strategy itself.
- Visual analytics so that you don’t have to read
- Gives immediate access to customer feedback and what customers are saying about your brand across the web
- A flexible pricing policy of ‘pay for what you need’
PromoRepublic has a content library of ready templates for social media posts, offers and promotions. It’s a tool that helps you with suggestions and optimises social media marketing. The company prides themselves in being able to increase the reach of social media marketing up to 50%.
- A library of customizable templates of ready-made posts for Facebook, Instagram, Twitter and LinkedIn
- Calendar of content ideas
- Prices vary from $15/month or $179.99/year and a pro account for $37/month or $499.99/ year
Bonus Tool: PublBox
PublBox automates social media marketing activities and helps create an efficient content strategy. A user-friendly platform will give you advice on how to create attractive text and graphic content, and help schedule publications on eight social networks (Facebook, YouTube, LinkedIn, Twitter, Pinterest, VK, OK, Instagram), or post on them simultaneously right away.
- A unique tool which allows creating a content strategy on your own considering individual user’s needs.
- Smart posts planner, that helps keep track of the posting schedule. Includes ready-made post ideas for every day.
- A set of typical promotional mechanisms for social networks in the form of a mini-application designer.
Tools for Quality Control and Organization
Regardless of the management tools you choose, it’s important to present your brand in an eloquent way and always be sure that you are communicating effectively. Grammarly can help you double check your work for spelling and grammar within your blog posts, social media posts and other documents where your eloquence is crucial.
Trello is a free organization tool that helps you with organizing ideas, media and general tasks. You can collaborate your team by sharing ideas and have the opportunity to receive real time feedback. Your projects are organized into boards so that you can quickly visualize what your team is working on, what stage of the process you’re at.
Your notebook will do, but here’s something more efficient and digital that can be fit right in your pocket. Evernote is a platform that helps you with reminders and gives you a chance to keep track of your ideas. You also have access to an editorial calendar both on your computer and mobile device.
14. Wild Apricot
Wild Apricot is a software for small businesses and non-profits to help manage membership activities. It is a “cloud” software, and runs through a web browser so there is no need to download and install complex programs. Pricing plans start at $25/month with the option of a free trial.
Pinterest has grown into something more than just a platform for pinning materials. It’s a way to gather ideas, organize your resources and keep track of your favourite content. You can use different boards to organize your visual content ideas and put together boards for your brand or company. Speaking of visual content, you can’t get by without some of these tools:
Tools for Visuals and Content Creation
In an increasingly visual culture, there’s no way your team can get by without visual content. As the need is a constant, having a photo bank to refer to on a daily basis is extremely important. Depositphotos has a library of over 65 million photos, videos and vectors. With our Flexible Plan, purchasing images is fun instead of expensive and time consuming.
Crello is a free graphic design tool that is another handy must-have for marketers. Creating unique and trendy content for social media takes time even when you have a professional designer on the team. With Crello, you can take matters in your own hands and quickly come up with visual content based on ready made templates.
Crello has 29 different formats for web and print based media, including Facebook, Instagram, Twitter, YouTube and more. You’ll never be out of ideas with 6,000 free templates that are quickly customizable to fit your projects.
Of course, no company can be too serious. There is always time for fun and games and when it comes to visual content, GIFs are probably more popular than appealing photographs. Illustrate some of your ideas in posts with gifs from GIPHY.
Piktochart simplifies the process of creating infographics. When a designer isn’t available or you’re pressed for time, you can quickly create presentations, infographics, posters and other data-based graphics. Crunch your data quickly and save yourself some time.
This one is a little old school but definitely irreplaceable. Although tools like Crello eliminate the need for advanced tools such as this one, Photoshop can help you edit photographs and resize images in no time. It’s one of those little tools you simply must have for slightly omre advanced editing tasks related to visual content.
Tools for Analytics and Insights
Facebook Insights is built into your Facebook page and it’s a great tool that gives you a good overview of statistics such as engagement, page views and top posts. This gives you a good idea of what’s working and what’s not so you can tailor your strategy to fit your target audience.
Instagram for Business is a relatively new feature on Instagram which allows you to easily switch from a personal to a business profile. A business profile unlocks functions that gives you insights about your audience, top posts and gives you the ability to create ads and promote posts.
Twitter’s built-in analytics give you insights about how well your tweets are performing. The metrics break down your audience into gender, occupation, interests and other categories which gives you unique insights into your demographic.
YouScan is another tool for social media analytics. It helps your brand monitor social media activity and sites with brand mentions. When someone writes feedback about your brand, you will be able to see it and reply right away. With YouScan, you get valuable consumer insights and a way to improve your strategy to create new leads.
Here is another tool to help you organize, manage and get to know your followers on Instagram and Twitter. SocialRank lets brands identify their target audience and sort followers by the level of engagement.
Tools for Promotion
26. Facebook Ads
Facebook’s option of advertisement is a great promotional tool for every company. It uses clever data from the social network that has been gathered over its lifetime and gives advertisers the opportunity to target specific audiences based on what’s fitting.
A social sharing tool that will help you boost your content to potentially going viral. StumbleUpon remains a popular place for inspiration seekers and topics vary to all sorts of industries and businesses. As long as your content is worthy, this can be a great promotional tool.
Other Useful Tools
Bit.ly allows you to quickly shorten your links so they’re ready to be shared on social media. It also allows you to track clicks on unique links. Long links are simply distracting so this is a handy tool to have that you can use on a daily basis.
To put together quick quizzes (proven to be quite engaging), you can use Typeform. It’s free and easy to use.
Buzzsumo is a great tool for research and analytics. You can watch how your competitor’s’ content is performing and promote your own content. Find the most shared content on social media, search for influencers and find useful keywords for your content marketing.
Upd. As new tools emerge on the scene every day, we’ve always been aware that our overview can’t possibly be the be-all, end-all list of all time, which is why we want to throw in one more fresh option for you to consider. Just recently we came across another useful tool to create and manage social media posts – Kontentino.
Designed to facilitate team collaboration, the tool helps streamline the process of creating a post, sending it to a translator, designer or decision-makers like a creative director or a client. Our favorite features? Live post preview, boosting Facebook posts in advance, and a handy calendar.
Tried any of the tools? Let us know about your experience in Crello Users group on Facebook!