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Typical Social Media Cover Mistakes and How to Fix Them

by Mary Ivanova

Typical Social Media Cover Mistakes

Your social media covers – your facebook cover, twitter header and youtube channel art – are an integral part of your brand and should not be an afterthought. The most common mistakes in cover design include cramming way too much information into the image, using a dated or messy design, and never updating your cover once you set it. Covers are a simple tool to communicate with your audience you can’t afford to neglect.

Let’s go over the most common mistakes and ways to fix them.

Mistake #1: You feature too much information

A lot of beginner businesses and entrepreneurs tend to include way too much information in their headers – product descriptions, all of their social media handles, website address and a phone number, or just a lot of product photos. And in some cases, all of the above:

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

This is probably the most popular and salient mistake with any type of social media cover, and it makes your page feel like that talkative person who thinks the speed of communication will compensate for the lack of time. But the truth is, one can only intake so much and saying everything at the same time blends into a sort of white noise, making individual messages indistinguishable, and it’s just ineffective.

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

Even if all subjects in your cover are in the same category – it can become crowded and difficult to process as your visitors’ minds struggle to find the focus point of the image and doesn’t know where to look (or whatever it is that you are trying to say with your image):

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

Here’s a beautiful and thoughtful environmentally-themed cover that shows – you don’t need a busy overloaded image to send a message:

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

Mistake #2: You go logo on logo

Remember that people looking at your cover photo will also see your profile picture so try to avoid the two images being too similar – if your page’s profile picture features your brand’s logo, don’t use the same logo or a similar design concept in your cover image. Only include your logo on covers if it’s not in your profile picture, but look at this Kylie Cosmetics Twitter page –

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

Here are the don’ts – using your logo or its close variants is unnecessary, meaningless and just doesn’t look good:

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Facebook.com

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Facebook.com

Mistake #3: Your phone number is grainy

If you decide to include any information, dates or any factual information in your cover – make sure it actually needs to be there, and if yes, that it’s readable. For example, if you are creating a cover that will announce a conference or an event, make sure your date and location are included and featured in large enough font:

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

Your Twitter headers are not the place for fine print:

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

Mistake #4: You are repurposing images

Using an already designed poster or illustration for your website can sometimes feel like an easier road, but the image that’s in the wrong format or has the wrong look will unlikely fit your page seamlessly and will just end up coming off as something pretty weird. Moreover, some of your text might get cut off:

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

Items may turn out to be located in unsuitable places or become a duplicate:

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

And speaking of grainy phone numbers, if you include it on a cover not designed for your chosen medium – you might end up with your contact information obscured by the profile photo altogether, like on the Twitter page of this venue:

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Twitter.com

Mistake #5: You don’t design a themed cover for upcoming events

People like small changes as they break down steaks of same old, same old yet at the same time fit handsomely within their set view of things and don’t disrupt previous knowledge, causing stress.

A new set of social media covers that looks consistent with your previous branding instead of a completely new standalone design is a great idea. When you have an event coming up, don’t miss the opportunity to draw attention to yourself with a new cover. Announce new product, service or a sale:

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Facebook.com

Typical Social Media Cover Mistakes and How to Fix Them

Credit: Facebook.com

99designs has a great list of occasions to redesign your social media covers for: promote a giveaway, introduce new designs, products or services, or this popular one – introducing a new hashtag to start a conversation. The article also includes a warning that “idle or outdated cover image sends a negative message”, so keep in mind that social media covers can go stale, just like those forgotten leftovers in your fridge;)

Use Facebook event cover to create a design suitable for your upcoming event or launch using Crello themed templates of the right size and dimensions.

Now that you’ve learnt the most common mistakes and simple ways to fix them, let’s get right to it – choose a template and design Twitter header, Facebook cover or YouTube channel art on Crello right now! Not sure if you can pull it off? Boost your confidence with a few more tips from our 10 best practices in Facebook cover image design.

Use Facebook cover templates

 

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