For any brand – even a small business venture you might be running out of your parents’ garage or a community initiative you are volunteering for – quality content that prompts engagement and invites shares is key to further market expansion and business (or otherwise) success. And contrary to what you might be thinking, you don’t have to be a designer to create engaging Instagram posts that look professional and put together. In this post, we are looking at the professionally designed posts by top fashion and beauty brands and how you can recreate them using free Crello templates.
1. Clean, stretched out fonts.
This product post from Zara features two models wearing the brand’s outfits to illustrate their Spring/Summer collection:
Use this Crello template to steal the polished look:
2. Frame and focus.
This post by L’Occitane is sure to bring users’ attention with its large font and framed style:
Use this Crello template to recreate the massive-font, framed look:
Notice how the font in the brand post has a photo texture added within the letters? You can repeat the move with Crello’s Photo Text tool like this:
3. Soft and loud.
JCrew uses soft font in a bold warm color to combine a slogan with their promotional photo:
Use a Crello template to recreate the bold red hot look:
4. Airy Nordic chill.
Another example from L’Occitane features cool minimalistic lines to add air and lightness to their image:
Repeat the chill look using a Nordic Crello template with similar simple font Josefin Sans:
5. Go artsy.
This post from clothing brand Lululemon adds artistic touch to a simple event announcement using a drawn background and expressive color scheme:
This Crello template has a similar look and feel with its drawn centered block background and similarly intense colors:
6. Thin fonts.
This collection of tips from L’Oreal features a simple thin font that doesn’t distract the user from the post’s message while staying in line with the brand’s chic style:
Get the look with this Crello template:
7. Front and central.
Put your brand in the very center of your post and use label-style formatting for the design element in the middle of your image to create a multi-dimensional look:
Recreate the look with this Crello template:
8. Flore & fauna.
Another artistic trend for Instagram brand posts can be seen on Nivea’s page with this classic hand-drawn coloring book style frame:
Here’s a similar Crello template that you can utilize to recreate the sweet look:
9. Black and white.
The classic combination of black and white is high-contrast, simple and recognizable. See how L’Oreal used it in its Fashion Week post:
And apply the trend in your next Instagram post with this simple Crello template:
10. Use yellow.
Nikon has posted a series of beautiful images featuring yellow font against a dark, sometimes black background. The combination of yellow and black is a classic color scheme that is bound to catch the eye of your followers:
Use a similarly colored template from Crello to repeat the look:
Stunning, perfectly designed posts by big brands can feel intimidating and difficult to recreate on your own. In order to be able to discern your favorite looks and learn a design trick or ten, pay attention to these elements:
- the main colors used in the image,
- is the post’s main focal point an image or text?
- what fonts are used in the post and their sizes,
- do the fonts have serifs or belong to the sans-serif group?
- is the overall color scheme warm or cool?
- does the image contain any shapes like blocks of color or square or rounded frames?
- is busy or clean with lots of white space?
- any patterns included in the image,
- what style the image has – retro, modern, minimalist, glam, experimental, bohemian, industrial, etc.
Spotting these individual components of the design will help you make your own interpretation of the brand post you liked that much more successful and streamlined. To simplify your research, follow your favorite brands in your business or industry niche – this will help you keep tabs on all the latest social media marketing trends. Add the most eye-catching publications in an Instagram collection to come back and use to them later.