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Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

by Mary Ivanova

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

For any brand – even a small business venture you might be running out of your parents’ garage or a community initiative you are volunteering for – quality content that prompts engagement and invites shares is key to further market expansion and business (or otherwise) success. And contrary to what you might be thinking, you don’t have to be a designer to create engaging Instagram posts that look professional and put together. In this post, we are looking at the professionally designed posts by top fashion and beauty brands and how you can recreate them using free Crello templates.

1. Clean, stretched out fonts.

This product post from Zara features two models wearing the brand’s outfits to illustrate their Spring/Summer collection:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Credit: Instagram

Use this Crello template to steal the polished look:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Edit this template

2. Frame and focus.

This post by L’Occitane is sure to bring users’ attention with its large font and framed style:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Credit: Instagram

Use this Crello template to recreate the massive-font, framed look:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Edit this template

Notice how the font in the brand post has a photo texture added within the letters? You can repeat the move with Crello’s Photo Text tool like this:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

3. Soft and loud.

JCrew uses soft font in a bold warm color to combine a slogan with their promotional photo:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Credit: Instagram

Use a Crello template to recreate the bold red hot look:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Edit this template

4. Airy Nordic chill.

Another example from L’Occitane features cool minimalistic lines to add air and lightness to their image:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Credit: Instagram

Repeat the chill look using a Nordic Crello template with similar simple font Josefin Sans:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Edit this template

5. Go artsy.

This post from clothing brand Lululemon adds artistic touch to a simple event announcement using a drawn background and expressive color scheme:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Credit: Instagram

This Crello template has a similar look and feel with its drawn centered block background and similarly intense colors:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Edit this template

6. Thin fonts.

This collection of tips from L’Oreal features a simple thin font that doesn’t distract the user from the post’s message while staying in line with the brand’s chic style:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Credit: Instagram

Get the look with this Crello template:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Edit this template

7. Front and central.

Put your brand in the very center of your post and use label-style formatting for the design element in the middle of your image to create a multi-dimensional look:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Credit: Instagram

Recreate the look with this Crello template:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Edit this template

8. Flore & fauna.

Another artistic trend for Instagram brand posts can be seen on Nivea’s page with this classic hand-drawn coloring book style frame:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Credit: Instagram

Here’s a similar Crello template that you can utilize to recreate the sweet look:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Edit this template

9. Black and white.

The classic combination of black and white is high-contrast, simple and recognizable. See how L’Oreal used it in its Fashion Week post:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Credit: Instagram

And apply the trend in your next Instagram post with this simple Crello template:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Edit this template

10. Use yellow.

Nikon has posted a series of beautiful images featuring yellow font against a dark, sometimes black background. The combination of yellow and black is a classic color scheme that is bound to catch the eye of your followers:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Credit: Instagram

Use a similarly colored template from Crello to repeat the look:

Recreate Instagram Posts by Top Fashion and Beauty Brands with Free Templates

Edit this template

Final tips

Stunning, perfectly designed posts by big brands can feel intimidating and difficult to recreate on your own. In order to be able to discern your favorite looks and learn a design trick or ten, pay attention to these elements:

  • the main colors used in the image,
  • is the post’s main focal point an image or text?
  • what fonts are used in the post and their sizes,
  • do the fonts have serifs or belong to the sans-serif group?
  • is the overall color scheme warm or cool?
  • does the image contain any shapes like blocks of color or square or rounded frames?
  • is busy or clean with lots of white space?
  • any patterns included in the image,
  • what style the image has – retro, modern, minimalist, glam, experimental, bohemian, industrial, etc.

Spotting these individual components of the design will help you make your own interpretation of the brand post you liked that much more successful and streamlined. To simplify your research, follow your favorite brands in your business or industry niche – this will help you keep tabs on all the latest social media marketing trends. Add the most eye-catching publications in an Instagram collection to come back and use to them later.

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