Each one of your social media accounts requires a different approach. For those obsessed with Pinterest, it’s the perfect way to keep track of your visual inspiration but also a chance to express yourself artistically.
Pinterest graphics need to be eye catching. How do you achieve that? With the right tools, and a few tips, you can give your Pinterest account a makeover. Something that will make fellow Pinterest enthusiasts want to click on your images and pin them.
Tip #1: It’s great if your images are stunning, but you need to optimize them
Before we get to the design aspect, you really have to think about discoverability. Every Pinterest graphic that you post should have keywords as part of the name. Basic SEO should be considered every time you pin.
Don’t forget a brief description for your image because users are more likely to click on images that reveal something about the nature of the content. It also goes without saying that you should stick to one format or limit them to a few formats for the sake of visual harmony on your boards.
Tip #2: Pay attention to your copy and send a clear message
Like many of your posts, a Pinterest graphic should start with excellent copy. If you’d like to be seen, you have to stand out. Limit your text on the graphic itself to be concise and to the point. Speak the language of your target audience. It should be easy to read and scannable.
Tip #3: Focus on creating contrast to stand out
Pinterest is all about visuals, which means people scroll until they find something that catches their eye. Images with high contrast perform well because they stand out in the feed. You can do this in a number of ways. You can use opposite colors on the color wheel, or play with light and dark hues. Aside from color combinations, it can also be a contrast in font pairings.
Tip #4: Don’t forget to brand it
Your Pinterest account should lead everyone back to your website or blog. Stay consistent with your choice of colors, fonts and typefaces. All your images should be coherent. However, your accounts shouldn’t just be about marketing, but should communicate a consistency.
Tip #5: Use the right tools
We recently looked at Crello’s 20 Pinterest graphics templates which should give you a good idea of what we have in store. All the templates are absolutely free and are designed by professionals. This can save you a lot of time and help make your content stand out. Once you’ve mastered some basics, you can start creating your own Pinterest graphics in a way that’s much easier than with the more complex design programs.
Tip #6: Don’t forget the CTA
Don’t be quick to assume that people on Pinterest know what action to take. Do you want others to repin your post or move on to your website? You have to make it crystal clear where their new find on Pinterest is going to lead them. Again, avoid using too many words and simplify your copy to be easy to read.
Tip #7: Add some personality to your account
You’re putting a face to your company with your account, so add some personality to it! Clean and sophisticated designs are great, but do they translate the spirit of your brand? Your followers want to get to know you, so surprise them every now and then with new designs that highlight the values of your brand.
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