A guide to using motion library in Crello video and graphic editor to create engaging posts for social and web.
When you want to add a little extra oomph to your design for social media, video is the way to go as users want to see video content from brands:
Image from HubSpot
In the present post we are offering 10 cool ways to turn your posts into cool video designs using video backgrounds from Crello library.
Adding video to templates in static formats
Crello has a vast library of video and animated backgrounds that can help turn any static content – text, illustrations or photos – into an eye-catching motion design.
Pick a template you want to customize, upload your visual content, fonts, add text and press the add motion button in the top right corner of your screen:
Select video format you want your post to be converted to in the drop down menu:
After you click on one of the formats (Full HD Video, Animated Post, Facebook Video Cover or Instagram Video Story), your design will be converted to the format you chose. Go to Media > Video or Animations > Backgrounds to pick motion content your want to add to your visual.
Sure, sometimes you get lucky and find a video that’s very close to the photo background you started with:
But what to do when that’s not the case? Here are some of the options.
1. Cut down on design elements
Pick a video background that has the most fitting theme and color scheme, then remove or recolor all the design elements that don’t fit the color scheme of the video. Let’s try it with this template:
To accomodate for the video background we changed location of some of the design elements and text, as well as colors – now yellow is the dominant hue in the design, as blue is too close to the dominant grey shade of our video background. Here’s the end result:
Pro tip: To search video backgrounds using keywords instead of browsing, go to Search tab on the right side of the editing cabinet, type in your keyword, select Video in the drop down menu and hit Enter:
2. Move around the text boxes
Naturally, a template you pick for your post will feel like a complete design that doesn’t need anything more. That’s why adding a video background may feel like more of a challenge than it really is. For example, this Blog Title template might seem like a complete design that couldn’t benefit from much editing:
But once we move the two text blocks apart (and adjust the decorative design elements accordingly) a themed video background fits the template like a glove:
3. Keep the text and supporting design elements only
You don’t necessarily need to pick a design that fits your industry or the topic of your post. Select one that has the right colors, text location and fonts. Then remove illustrations and background to accomodate for a video background. Here’s the kind of transformation you can achieve:
4. Turn static Story templates to video
If you are like the majority of Internet today, you are on Instagram. Stories sharing is set to surpass feed sharing this year, so it’s time to learn customizing Instagram Story templates not just by editing text and adding relevant photo – turn a static Instagram template into a video one by adding the right background:
5. Everything is Story material
You might think a horizontal template is not something one can easily turn into vertical video for Stories, but a few nips and tucks here and there can take you far.
Convert the static design to one of the four video formats, stretch the background photo to fill the top two thirds of the Story, add a motion background. Optionally, add an arrow if you plan adding a link to your Story. Move one of the text boxes onto the motion side of the design to visually connect the static and motion parts of the image, and your Story is ready:
6. Vertical to horizontal
Adjusting a vertical static template to a horizontal video design is even easier – just convert your chosen visual to a video format, replace hero image with a video background to support your text and cut any design elements that no longer fit:
7. Focus on the text
Neutral videos make the perfect background that does not take attention away from your key message, while still adding interest to the design. Pick a template that places focus on text and replace a background illustration with a themed neutral video. This will add optical depth to your design and, depending on the background image you started with, may even become less distracting:
8. Leverage cutouts
Adding a background video into cutouts in your design is another cool way to incorporate video in an otherwise static template:
Simply replace the photo background in the cutout with one of the videos in Crello’s built-in library and customize the template as usual:
9. Let video take center stage
Video is a great way to tell a story in just a few seconds. Find a video that can be the main focal point of your post, add the least possible amount of complementary text, and you are good to publish. Let’s see how we can customize this video template:
Let’s convert it to Full HD, add own text and use attention-grabbing video background:
10. Lean on text
Text-heavy designs can also benefit from adding motion to them. Let’s see how we can enhance this presentation layout by adding an animated background:
Using video is an easy way to stand out in the feed, and a very versatile tool. You can opt for a video background that just enhances your text a little, highlights its key focal point or choose a video that becomes the main focus of your post, becoming an organic part of the message.