With a few clicks, you can alter any photograph to change the tone and ultimately the mood of your composition. Stylizing photographs is a great way to get more contrast, or add an interesting element to a photo that may otherwise be underwhelming.
The trouble is which filters do you use and when? Keep this article in bookmarks as we’ll look at each filter individually. Crello’s filters can help you upgrade your designs and ultimately change the look and feel of your photos.
As an example, we’ll be using this photograph of a landscape where filters could add visual interest. Some of the things to look out for with filters is the contrast for your text. We’ll be using black and white variations for different filters so you can see how they work together.
You can find the filters menu on the left of your artboard. It is also known as ‘Effects’.
There are 15 filters available to you. Let’s start from the top:
When you click on your photograph, you will see that the first effect (which you can use as a point of comparison) is ‘Normal’. Under this setting, you can alter the brightness and contrast of your image. Tweaking both the brightness and contrast can help make your text stand out:
When you click on ‘Cali’, you will see a scale below the filters that allows you to change the intensity of the filter. This scale gives you control of how intense the filter will appear. Even a slight change in the intensity already changes the hues of the photograph.
As the title implies, this filter gives images a very dramatic look. To create more contrast, the intensity settings for this image are at 100%. Note how a very intense filter provides lots of contrast to the white text.
The ‘Edge’ filter, even at lowest intensity, gives photographs a soft purple glow. Increasing intensity fades the photograph in the same shade. The intensity was kept low to bring out the purple hue.
‘Epic’ filter gives photographs a yellow tone, brightening the image on the inside and giving a dark glow around the image, similar to the previous filter. Note how some of the text color had to be changed because this filter brightens light areas of the photograph and darkens the areas in the shadow.
Due to the intensity of this filter, the font colors had to be changed in places. ‘Festive’ effect is very dramatic, so the intensity was kept at 33. This filter intensifies the photo with blue and yellow hues.
‘Grayscale’ turns your images black and white, a classic choice for many visuals. The intensity is at 100%, and even then the filter is a very light one, giving images a more monochromatic look and feel.
‘Nordic’ filter is similar to the ‘Grayscale’ filter in that it washes out the colors of the photograph. To slightly change it from looking too much like the previous filter, the settings are at 50% to tone down the colors and still give the image a tasteful filter.
If you’re going for the retro look, this is your go-to filter. Even at it’s most intense, the image remains visible under a cloak of toned down colors. It also provides a good contrast to light colored text.
At its most intense, ‘Rosie’ brings out the highlights of an image. Lowering the intensity gives a washed out, yellow tint to the image.
The filter ‘Selfie’ gives a dark glowing edge around a photograph. At its most intense, you can see how well it contrasts light text. A grey/yellow filter is also visible, dimming down the colors of the photograph.
Street is a slightly more bold black and white filter for photographs. Similar to a few other filters, it gives a dark glow around the edges of the photograph. This effect is perfect if you’re going for a more dramatic and contrasting black and white effect.
‘Summer’ injects some of that blinding sunlight into images. It’s a very bright yellow that is layered on top of the photograph. For a little more subtlety, you can adjust the intensity to a low number as we have done.
Effect: The Blues
‘The Blues’ takes the highlights of the image and layers them with a light grey color. For this filter, low intensity is barely visible and moving the slider to a higher intensity level produces something like this:
At the highest intensity, ‘Whimsical’ gives a grayscale effect. If you move the slider slightly from the most intense scale, you will see some colors beginning to appear in the photograph.
Filters can be used for a very subtle or a dramatic look. How you use them depends on your purpose. Eac photograph will look different depending on the colors and the lighting in the photograph. The only way to know how the filters look on your photo, is to experiment as we have done.
Working with filters, you will also notice that there is also the option of pulling up ‘Advanced’ options for filters. If you’re interested in reading about advanced options, let us know in the comments section below!
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