Fathers’ day is a holiday that everyone looks forward to, especially dads. While many people celebrate it, only a few know how the holiday started. It began in the Middle Ages in the Catholic Church in honor Saint Joseph (the father of Jesus Christ). As time went on, the holiday spread and was eventually adopted in other parts of the world. In America, it was inaugurated in the twentieth century as a complement to mother’s day and it was agreed that it would be celebrated on the third Sunday of June.
Apart from fathers, business owners also look forward to this holiday because there is usually an increase in sales following gift shopping. This increase means that most of what you need to do as a business owner revolves around marketing your offerings and motivating shoppers to buy from your store. Here are ten creative ideas that you can use for your marketing:
Top 10 Marketing Ideas For Father’s Day
1.Conduct a survey
You can conduct a survey to know what is going on in the minds of your customers. You can then use the information you get from the survey to improve your products and services. You can also use it to figure out which marketing strategies will be most effective. While conducting a survey may not lead to actual profit, it can help you understand your customers, and that will eventually lead to sales in the long run.
Below is an example of Airbnb’s customer satisfaction survey. It’s nice how they tell you upfront that it only takes a few minutes to fill out, and that the results will help them improve their service. This makes people more likely to fill the survey.
One of the best questions you can ask customers in your survey is this: “what products (or services) would you like to add to our offers?” Besides giving you some needed information, customers also feel invested in your brand when they take your survey and are more likely to patronize you in the future.
When sending out your survey, it is important to make it as attractive as possible (especially on social media), so you can get high response rates. One of the best ways to do this is to use beautiful and simple designs like those offered by Crello. Crello makes design templates for everything from social media posts to advertising and marketing. The design templates are sure to pique the interest of your audience and increase the number of responses you’ll get.
2.Impress your online visitors
Most of your marketing efforts will be geared towards driving visitors to your website and social media pages. With this in mind, you should make these spaces as engaging as possible. To do this, you need to find a way to present who you are and what you do to your visitors in a simple and easy to follow format. Consider this infographic by Mint, the personal finance platform:
Not only does this tell you what you stand to gain by using Mint, but it also tells you about Mint’s achievements. You can tell just how effective this infographic is by looking at your reaction. If you lingered on it for more than a second, then you know that it is quite effective. Imagine how many visitors you’ll impress if an illustration like this described your business and offers.
Infographics are just one of the things you can use to impress your visitors. Another one is to create fun profiles of your employees, including unique pictures and descriptions like Ola interactive agency did with its impressive employee profiles.
3.Tell a story
Here is a fun fact: The average person’s attention span shrunk from 12 seconds in 2000 to 8.25 seconds in 2015; No doubt it has shrunk even more by now. This means that your online marketing campaign needs to tell a great story if it’s going to have any chances of success. Toyota‘s ‘my bold dad’ is a fantastic example of a great marketing strategy that told a compelling story. Not only did it feature an emotional narration of what it means to be a father, but it also contained an awesome product placement. That’s marketing!
4.Hold a social media contest
Holding a social media contest is a very inexpensive way to reward your customers while spurring their engagement at the same time. A great thing about social media contests is that the gifts don’t have to be very expensive, and you can give out things like discount coupons and small cash prizes. One of the best social media marketing strategies was implemented by Kellogg’s Eggo back in 2013. In it, Eggo invited contestants to submit their favorite waffle recipes and then asked fans to vote for their favorite recipe. The owner of the winning recipe won a cash prize of $5000.
For your business, you can organize a ‘dad and me’ selfie contest and give away free items. To get maximum participation from your followers, you should use beautiful and eye-grabbing designs that are difficult to ignore. Crello’s fathers’ day design templates are perfect for this function.
5. Try guerilla marketing
Guerrilla marketing is not the most sophisticated marketing strategy you can use, but it is still very effective, especially for creating awareness for your business. Guerilla marketing involves using different techniques like chalk drawings and graffiti to establish contact with your customers. Below is an excellent example by McDonalds.
It is a street lamp redesigned to look like a McDonald cup of coffee being filled from a pot. This will definitely get passersby to think about the restaurant. As you can see, your creativity is the only limit to what you can achieve with guerilla marketing. If your business is exclusively online, guerilla marketing is most suitable for you if all your customers are in one city.
6. Hold a fathers’ day live event
A live event is another marketing example that can work just as well for online businesses as it does for offline businesses. They can help you connect with your customers on a more personal level while allowing you to promote your products. You can even make the event fun by holding fathers’ day themed games and let fathers compete against their kids.
7. Create a fathers’ day gift guide
If you own an online store, you can make shopping easier for your customers by creating a gift guide. A fathers’ day gift guide is helpful because many people don’t know what to get their dads on fathers’ day–gifts like shirts and watches often seem cliché, while musical instruments are useless to people who can’t play. Seeing offers sorted into popular categories like price, interest and age can people put things in perspective and know what to buy.
For example, Macy’s created a classical gift guide for the holidays and sorted their products according to gender, gifts for the home, and so on. Even though it is simple, it makes shopping easier.
8. Have limited time offers
You can use limited time promotions to motivate people to buy from you. By making your offers time sensitive, you’ll see an increase in sales because most people won’t want to miss out on deals. Most online stores already sell male-oriented products at a discount around fathers’ day. Here is an example of some of the offers by Amazon during its fathers’ day promotion.
Instead of price slashes, you can also give out branded promotional items like stress balls and face caps for free when people spend an amount of money in your store. Besides encouraging your customers to spend more, the items will also go on to advertise your brand wherever the customers go. It’s a win-win for your business.
9. Do some Search Engine Optimization
Generally, when fathers’ day (or any other holiday) approaches, searches are bound to increase on search engines like Google. This means you have good opportunities to drive traffic to your website and generate sales. Using keywords in your blog articles, you can rank high on the results, and generate traffic for your website. You can use tools like Google keyword planner and SEMRUSH to do your keyword research. You can also do search engine management, in which you pay for your website to display on Google’s top page when users search for fathers’ day.
10. Make it fun
Just because it’s not a kids’ holiday doesn’t mean you can’t make fathers’ day fun. When implementing these ideas, try to include some playful themes in your marketing. For example, don’t stuff your buyers’ guide with cliché items like clothes and shoes. While these will be appreciated, you can try other whimsical things like superhero pajamas and SpongeBob sponges as well.
You can also give your promotions fun taglines like this one below. Even though this store is trying to sell you some fathers’ day items, the message is lighthearted hints that you’re in a competition with your siblings.
While some of these marketing tips (like guerilla marketing and live events) are fun on their own, you have to be creative with some others (like creating your buyer’s guide and impressing your online visitors). However, with proper planning, you’re sure to see fantastic sales on fathers’ day with these marketing ideas.