Instagram is the third largest social network with 700 million users. Almost 70% of them are active every day. That’s why if you’re looking for a cheap and effective way to advertise, Instagram might work well for you.
Now Instagram is becoming more of a commercial network. Most people follow their favorite brands to find inspiration and to be up-to-date with the latest trends. Do you know how much time an average user spends on Instagram? Approximately 25 minutes a day. That’s why Instagram is the best way to market your products, especially on the B2C market segment.
However, you need to carefully plan your campaign to get a positive ROI. First, try to set realistic and measurable goals, and establish your budget. It will help you understand whether you’re moving in the right direction or need to make some adjustments to ensure success down the road.
So, you’ve already set your goals and you are ready to start. Follow our guide and create awesome Instagram ads.
Step 1: Add Your Instagram Account to Facebook
First, you need to connect your Instagram account to your Facebook page. In order to do this, go to the Facebook Business Manager page, and click the icon “Business Settings” in the right corner of your business page. Then select “Instagram Accounts” and enter your username and password into the fields.
Step 2: Select an Objective
Then, you need to decide what your marketing objective is going to be. Facebook offers the following goals:
- brand awareness;
- traffic (referral traffic to your website);
- app installs;
- video views.
Depending on the objective, you’ll be able to set a form of an ad. You can present your brand on Instagram via video ad, image, or a carousel ad (several images with a call-to-action button).
Step 3: Set Targeting Options
After you’ve created an objective, you need to set targeting options. It’s a very important step because this is when you choose the right people to show your ad to. You need to maintain a balance, no need to show your advertisement to thousands of people who are not interested in your product. On the other hand, if the audience you target too narrow you won’t get enough leads.
Create your buyer personas. Divide your customers into several groups: think of their age, lifestyle and what they prefer to do in their free time. At what time are they most active in social media? Try to create an advertisement that will grab their attention.
The required boxes you need to fill in are location, age, and gender. If you want, you can add interests and placements (devices and platforms on which your ads will be shown). Then you need to define the budget you are going to spend and set a start date of your campaign.
Step 4: Create Eye-Catching Visuals
No need to say that the result of your marketing campaign mostly depends on the visuals you create. People see hundreds of ads every day, so you need to add an image that will grab their attention. In order to do this, you need to know your audience and follow basic design principles.
Here are some samples of well-performing Instagram ads.
If you’re not good with complex design tools, don’t worry, you can use Crello to create amazing ads. There are hundreds of free templates you that can make your posts unique, eye-grabbing and effective. Look for some of Crello’s Instagram ad templates for inspiration.
Don’t forget to include a call-to-action to the image. Don’t overload your ad with excessive writing. Keep it brief to give your audience only the most important information. Try to think of what your audience wants to see, which pages they follow and what kind of posts they share. Try to be different and offer them something unique.
Step 5: Enter Your Text and Add Hashtags
Enter the information about your offer to the description box. Use it to start a conversation with your customers. Spend some time researching and add popular hashtags to your ad to maximize your reach.
Create brand hashtags that will be unique for your business and get people to use them. You can add them as a signature or an element of a short-term promotion. It’s one of the easiest ways to encourage people to create user-generated content.
It’s Only the Beginning
Once you’ve attracted your potential customers to your page, you should keep them engaged. Fill Instagram with useful and entertaining information. Experiment with content and don’t be afraid to take a risk. A well-thought-out content marketing strategy can turn your customers into brand advocates and make them talk about you and promote your business.