Home SMM How to Create a Social Media Marketing Content Plan in 5 Steps

How to Create a Social Media Marketing Content Plan in 5 Steps

by Ksenia Khirvonina

As you know, Crello is a visual editor launched by Depositphotos. With 60,000,000 photos, 11,000 templates and 31 design formats available, you’ll be able to create professional visual content without a doubt. But if you’ve got perfect visuals but no smart content plan for social media, it will have little effect in reaching the right audience and promoting your product or service. Discover how to create a social media marketing content plan in 5 simple steps!

Step 1. Decide Why You’ll Use Social Media for Business, and Identify KPIs (Key Performance Indicators)

When relying on social media for your marketing campaign, it is necessary to understand who it is you are targeting and why. This will allow you to target the right demographic with the right content, while identifying your KPIs.

Step 2. Choose the Right Social Network to Engage Your Audience

Not all social networks are created equal, and it is quite important to understand where your audience spends most of their time. Different demographics would often prefer different platforms, but it isn’t just about reaching out to the audience. It’s also about finding the social network that will help you present your work in the best possible way. For example, social platforms like Instagram are a great fit for a campaign if your product is visually stunning and appealing.

Step 3. Research Content Topics

The best thing to do before running your marketing campaign is to create some compelling content that will engage your audience and help your brand connect with like-minded people. You can get to know your audience better through questionnaires or other forms of engagement, and you can also take cues from your competitors to see what kind of content they share!

Step 4. Plan Your Content Calendar using PublBox Content Strategy

The effectiveness of your social media effort depends on a strong content strategy. Before, only professional, experienced teams could create everything that goes into a content strategy – goals, frequency, categories, formats. Now anyone can handle the task with the help of Publbox Content Strategy.

With help from some of the world’s most experienced social media marketing strategists, PublBox developed a tool that automatically creates highly effective content plans from more than 2,000 possible configurations – all tied to your occupation and long-term goals.

Enter your occupation, choose desired the frequency of publications, prioritize your goals and Content Strategy will provide you with:

1. Post schedule with the frequency that you define – from 3 to 20 posts per week

PublBox Content Strategy step by step guide

2. Most effective combination of content categories and topics to fit your goals, whether it’s increasing sales, building loyalty, increasing knowledge and brand awareness, or growing engagement

PublBox Content Strategy step by step guide

3. Posts samples in each category so you have something to expand on when writing your own text

4. Design templates for your posts which are automatically suggested by the Design Editor

5. Scheduled posts arranged for the most ideal day and time

PublBox Content Strategy step by step guide

Step 5. Measure Progress and Adjust Course

The great thing about the digital age is that you can always adjust the style of a campaign. If you see that something isn’t really working, it is never too late to make a change and start focusing on the aspects of your campaigns that seem to be more appealing to your audience. It’s definitely common for marketers to adjust the direction of their campaign, refining their strategies on the go, depending on the public’s response. At the end of the day, it is all about engaging your audience.

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