If you thought three months before Christmas was way too early to start your holiday campaign planning, check your blog stats once again. That’s right, your themed publications from previous years have most likely been attracting a gradually increasing flow of visitors – we know we have.
Last year’s post 5 Brilliant Ideas for Christmas Social Media Campaigns has seen a surge in page visits since last week. Guess those ideas were brilliant indeed, heh?:)
The holiday craze is about to ascend, and you are already late with your Christmas marketing planning. So buckle up, Crello’s got just the guide for you.
1. Brainstorm campaign ideas.
Start with a staff meeting to discuss possible discounts, events, sales, etc. and appoint who’s responsible for each segment of your campaign, as well as monitoring the deadlines. To help move things along and save time during the meeting, invite your colleagues to come prepared with their own ideas (or steal a few of ours from last year’s guide;)) and let each present the suggestions in brief, 4-minute presentations.
Remember the rules of a classic brainstorm:
- Set time limits;
- No criticism until all of the ideas are out on the table;
- Sort presented ideas into impossible, actionable, fitting for the present campaign;
- Select the best ideas from the “fitting” pile and estimate implementation framework.
Log your final holiday campaign concept into a spreadsheet to track your progress. Include your campaign goals and benchmarks to measure effectiveness of individual campaign elements – number of sales, contracts, new website visitors, newsletter subscribers, etc.
Use Google Sheets, Slack, Trello or other team collaboration tool that fits your team’s needs to manage your Christmas campaign. Actually, we’ve compiled a list of 100 free marketing tools quite recently, and it is sure to help you out.
2. Find Christmas templates.
Once you estimate your exact marketing needs for the season, it’s time to find the ones to use in your campaign. Be it a landing page, a blog post, an ad or a social media campaign, you’ll be able to find templates for each.
Dig up cool landing page templates on Wix, use free email templates from Litmus, and use Crello’s handy holiday template selection (or just browse our All Formats page, use the Search tab or go straight to the Holidays & Celebration category) to select templates for your blog illustrations, social media, website, or ads.
To get inspired, find examples of successful holiday campaigns from top brands. Use Really Good Emails to search for themed, well, emails, look through some of the best Christmas landing pages of 2017 – according to Smart Insights, anyway, or scout Pinterest for awesome holiday banner design examples:
Image from Pinterest
3. Customize to fit your brand style.
Say, you have an email campaign planned for the holidays, let’s see how you can make a cookie-cutter template your own. Start by coming up with a great copy and inserting it in the template’s text boxes (add new ones or delete extra boxes you won’t be using, as needed):
After you edit the text, adjust all the text box sizes and alignment, as well as rearrange all the design elements that clashed with your new text layout, you will have an end result that looks something like this – now the image isn’t just a Christmas-themed 600 by 200 collection of pixels, but an organic element of your very branded holiday campaign:
Change fonts, text color, background image or add a logo to make the design even more custom. You can also click the Pages tab on the middle right to add more pages to your Christmas design or create duplicates for different languages, alternative copy or color experiments:
To give your image an even more wintery vibe, use Crello’s Frames feature:
4. Resize to save time.
Baby, it’s Resizeable! Create one custom design and duplicate it for any size you need for your campaign – use Crello resize tool to create identical designs for all social media platforms, as well as ads and blog posts. Moreover, if you can’t find the Christmas design you like in the right format, there’s always the Resize option.
Here’s one resize attempt we just tried. We remember spotting a few cute designs in the Facebook post format on Crello, but can’t find anything suitable for our blog header. We head over to the Facebook post format and choose Holidays & Celebration category:
Find a template we like and move to the Resize button in the top right corner of the screen:
Once we’ve hit the Resize button, we are offered all the resize options for the template, so we choose the Blogging tab, press the Blog Title and then Resize button at the bottom:
As our resize design opens in a new browser tab, we get this automatically reformatted design:
Now, with a few tweaks here and there we should be able to put the design together to fit the new format after resizing. Turns out, simple stretching of the background image provides us with a complete blog header:
By the way, not only can you resize to a set format, you can set several dimensions at once to instantly multiply your design:
Wait, here’s a video tutorial.
5. Organize your files.
In order to keep track of your designs for the holiday campaign, go to My Projects and create a folder for the Christmas project:
Select all the designs you want in the folder and drag and drop them there. Open your folder and rename your designs to help you keep track of your project’s progress:
Note that all the designs are automatically sorted into categories by format (buttons on the top panel) so you don’t have to do that manually.
We Wish You a Merry Campaign
Holiday season can be a hectic time both for personal and familial obligations, as well as business matters, so we hope you found some inspiring ideas and useful tips to create an effective campaign in a short amount of time!
Use designer-made templates for your campaigns to boost your digital presence at a fraction of the usual cost in terms of time and effort, besides templates can be super handy when you come up with a spontaneous last minute idea that seems impossible to fit into the feverish Christmas schedule – with all ready-made templates at your disposal, it’s not.
And to prove our point, we are not even asking any of our professional designer gurus to make a header for this post – we are using this template. Bet you can’t even tell the difference;)