Billions of dollars are being spent on retail items both online and in brick-and-mortars on Black Friday. But should you launch a themed discount campaign if you are a service-based company or simply do not operate in retail? And if yes, how?
Well, we say since everyone’s mentally prepared to drop serious money, try to harness that shopping mood with an irresistible offer of your own! Whether you are a consulting company, offer services online or are a location-based business – think a cafe, spa, sports club, or dry cleaning, – we’ve got ideas for you! Scroll down to browse our suggestions.
Discounts for long-term subscriptions
Observed annually at the end of November (November 23rd this year), Black Friday is one of the last milestones on many folks’ road to Christmas or other winter holidays. That means the fast-approaching end of the year is on everyone’s brain.
As your customers are rushing to the stores to buy gifts for loved ones and themselves – with 2019 planners being on many of those shopping lists, make an ultra enticing offer with a major flash discount for your annual subscription:
Throw in a freebie
If you are a business with lots of walk-in customers, you need your customers to come to you. Better have an offer to match! Use one tried and true way to attract customers – promising a useful free item.
Offer something for free with every purchase – depending on your business model, you can include a free session at your salon with an annual subscription, a personal trainer for gym memberships bought on November 23rd or just a free coffee for anyone buying Black Friday breakfast at your establishment.
If you have a few subscription plans to choose from, bump a feature, like a personal account manager, from your most expensive plan to cheaper ones just for your Black Friday customers. If you offer courses or webinars, announce an additional free session on a hot topic (preferably with a known expert as your guest) with Black Friday purchases only.
Two for one
If you are up for offering a 50% discount, use the bring-a-friend discount model – present a discount for every second account or subscription opened on November 23rd. That way, you can hope to double your normal subscriber numbers for the period. Extend the offer for the whole weekend, ending your sale on Cyber Monday.
Make an exclusive offer
Instead of hosting a major sale, come up with a unique service or goods to sell just on Black Friday. Depending on your business and the vividness of your imagination, you can offer anything from really affordable tickets to an open lunch with one of your top experts to digging a totally meaningless Holiday Hole like Cards Against Humanity:
Give, don’t take
As everyone is reaching for the contents of their customers’ wallets, try the opposite tactic – give stuff away for free (well, almost)!
Host a giveaway or contest, present a themed ebook or free webinar in exchange for contact information, like email addresses or phone numbers. Send out a promo code for goods from your favorite retailer to newly registered members.
Partner up with retail
When you can’t beat them – join them. My final tip on the list is actually partnering up with the type of business that Black Friday was made for. Find a partner in retail and offer gift cards, coupons, promo codes for customers in the store. Say, you are a tattoo parlour – research clothing and accessories stores where your target audience shops, and offer discounts for those who made a purchase at the store on Black Friday.
While Black Friday weekend and the following Cyber Monday are a great way to entice customers with freebies, giveaways, and discounts in exchange for emails and phone numbers, try to make sure you are actually bringing value to your target audience along the way. Once the rush of all the fevered buying is over and your customers look back at what they bought from you, you want them to still like you;)
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