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9 Do’s and Don’ts of Winning Visuals for Twitter

by Sandra Iakovleva

There shouldn’t be wasted space on any of your social media pages. Why? Because every little detail of your profile communicates with your prospective clients or target audience. Today’s focus is Twitter, and what you can do to elevate your page from something quite plain to something a little more exciting, vibrant and engaging.

We’ll start with headers. We have to address the one thing where you’re allowed visual creativity. Of course, you can opt for professionally made Twitter headers from Crello, but there’s set rules and guidelines about headers and visuals that go on your page. We’ll look at all of them in a short do’s and don’ts list.

1. Do familiarize with Twitter image guidelines

If there’s any good place to start, it’s here. Both your headers and images will be cut off if you don’t use the right sizes. Here’s a quick visual reference:

And a way to remember the parts of your image that might be invisible once cropped on Twitter.

2. Do use professional templates

With Crello, your job is simplified. Most of your efforts will go into finding that one template you like from dozens of professional looking ones. Recently we put together a collection of Twitter headers which you can find here.

We won’t get into all of the things that can go wrong with a DIY header, but it’s very important to project professionalism. It is the first thing people see when they stumble on your page, and one of the things they’ll likely remember you for.

3. Do use eye catching images

By eye catching, we mean avoid cliches. Developing an eye for photography takes practice, but surely you can tell when an image looks generic or not. Your Twitter header and images must be relatable to some extent.

If you’re promoting your business, use images of people and emotions, movement and other trends. Interesting visuals contribute to your overall message and should compliment your content well.

Old spice went the dramatic route, but it’s definitely not a header you would miss! It’s full of interesting visuals that tell a story with a touch of humor.

4. Do use brand colors

It’s a great opportunity to create some unity with your logo as many companies choose to do. Even if you’re using ready made templates, you can adjust the colors to fit with your brand. This kind of unity is immediately pleasing to the eye.

Take a look at Starbucks as an example. It’s a very simple arrangement or products with a touch of an artistic take. They kept their prominent green as focal points for the header.

5. Don’t opt for washed out colors

Pastel shades are nice, but you risk the chance of looking a little bland. Basecamp used a bunch of icons to portray what they do, which is interesting but it lacks the element of surprise. Photos in pastel shades have a similar effect.

Always keep in mind that your header is your chance to make a great first impression. Even based on  the examples in this article, it’s easy to see which headers are more eye catching and memorable.

6. Don’t use images for the sake of using images

Often Twitter users will flood pages with images, GIFs, short videos, illustrations – anything that will inspire responses. Stop and reevaluate your strategy because it’s really about quality and consistency above all else.

Spend your time looking for quality visuals, something that compliments your brand, something thought provoking and bold. Bring your personality into it!

7. Don’t miss creative opportunities

It would be corny to say that everyday is a creative opportunity but it really is! If you do a little research, you’ll find that there’s a day celebrating just about everything out there. This doesn’t mean you should change your headers everyday but you could use visuals appropriate for different events and holidays.

Ignoring holidays is a missed opportunity to engage people. The holidays are the ideal time to jazz up your header so don’t get hung up on old creations. It can be something as simple as a seasonal symbol:

8. Don’t compromise in quality

Images can be poorly lit, too small, compressed, etc. Don’t ever try to compromise in quality. Your header photo is such an integral part of your account page, that a poorly lit or ‘average’ photograph will be very off-putting for your audience. You don’t want to come off as unprofessional, do you?

Danone’s image is an interesting one with a focus on water, but imagine all parts of the foreground were in focus. Always opt for high resolution images so they don’t look awkward when cropped. Pay attention to where the focus is.

9. Don’t clutter

It’s so tempting to cram just that little bit of information into your header. Resist the temptation because a cluttered header image will only distract. If you’d like to place your logo, address and contact details there – use other sections of your profile for it. Those looking for this information will know where to find it.

You need to provide a visual break for your audience. Use your header to do something a little more creative. Using words wastes a valuable opportunity to create a visual break.

In reality, the do’s and don’ts of Twitter headers and images are simple. Keep your header simple, don’t overwhelm your audience and seize all the opportunities that come your way. Good luck and head on to Crello when you’re ready to get started on your visuals!

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