We never get a second chance to make the first impression.
The first impression matters a lot in social media, especially if you’re managing a page for your business. Creating a coherent Instagram account is one of the best ways to attract the attention of people visiting your page and to make a positive first impression.
Have you ever stumbled upon someone’s stunning Instagram account and wondered how they created it? All the images are perfectly matched, from the color palette to the cropping style. It seems it took ages to create it and you shouldn’t even try unless you are a professional designer or photographer.
However, creating a coherent Instagram account is not so hard as you may think. There are several tricks that will turn your feed into a masterpiece.
1. Color palette
First, think of the colors you are going to choose. Select one or several color palettes and try to adjust all the images to them.
Think about the image of your brand. If you usually publish the pictures in bright colors, try to create most of the images in this palette. The same goes for pastel or dark colors – use them if they work better for your brand.
If you know nothing about design – use online tools to find palettes. Adobe Color, for example, helps to create your own palettes or select from the ready ones. If you have a certain image you want to relate to, you can use it to create a palette which would be a basis for your future images. Just select the image you like, download it, and you’ll see the main colors dominating on it.
But it doesn’t mean that you need to use the same colors all the time. You can use new palettes, but try not to use colors that are going out of style.
2. The same filters
The same filters will highlight the unified style of your page. It’s a great choice for the ones who don’t want to spend a lot of time selecting proper colors. It’s an easy and effective way to make your account coherent.
Instagram has a wide choice of inbuilt filters which are extremely easy to use. But the problem is that the most of the people use them. That’s why we advise you to try other tools, like Afternight or VSCO. Afternight helps to remove effects, to adjust colors and contrasts. And VSCO is one of the most popular apps with dozens of great filters.
If you also post informational content on social media, a great way to create a coherent account is to use the same templates. You can easily combine text with the images and add other details. There are thousands of professionally designed templates you may use. For some inspiration check out our free thematic Instagram post templates. Such tools also allow you to edit photos online – you get access to millions of free images, dozens of fonts, so you don’t have to pay for expensive photo editing programs and learn how to use them.
4. Cropping style
Cropping can completely change your image. Take a look at your images, can cropping give them a better look? It’s not necessary to show the whole image, sometimes you can even make several good images from one. Cropping the images the same way will also make your feed look professional.
5. Running theme
Always keep in mind the main aim of your Instagram account. And according to that aim choose your theme. Most of the people post every beautiful picture they make, however, the main secret of a coherent Instagram feed is to keep your main theme. Of course, you can produce amazing images. So try to make these images relevant to your audience. If someone likes your photo, they will subscribe to see more of these types of images. It will help your audience know what to expect from you.