What will you come up with for your social media campaigns this Christmas? It’s simply unavoidable. Every business has to have a thorough brainstorm to figure out how to
a) get people in the holiday spirit
b) increase engagement and
c) spike their sales.
With so many goals in mind, how do you keep things light? Crello has you covered. All you need is a few really good ideas. This involves a brainstorm session with your team about campaigns that are within your timeframe and your budget and we’re here with just 5 simple (but also brilliant) christmas social media campaign ideas.
What makes a social media campaign successful?
Rule #1 – set concrete goals. Only with a solidified plan will you be able to measure your success. Your goal this holiday season is to create a feeling of community around your special holiday campaigns.
For a campaign to be successful, it needs to be promotional of your business, work towards building brand awareness and lastly create a sense of community. You have to focus on creating a subtle campaign that is more so about the festive spirit than blatant advertising of your business.
Successful campaigns unite people with common interests and makes them want to share their experience with their friends, colleagues and family. In a sense, you’re aiming towards creating a sort of trend.
1. Create fun video content
Video remains the most shareable form of content. When it comes to spreading your campaigns like wildfire on social media, video should be your go to.
Yes, it is time consuming. It takes a team to put together an excellent video. Think about the nature of your business and the message you’d like to send to send off to the world. To make video content versatile, focus on your concept and a strong message and let visuals tell a story.
Include some humor, make fun content or tap into emotions and making something memorable and informative. This type of strategy and end goal will be more influential and inspire users to share the content.
If you’re short on time and really don’t have the budget to carry out a video campaign, consider creating short videos, bite-sized, Vine-like content for your social media accounts. These types of videos don’t need much editing and can be made in a short period of time.
2. Inspire Christmas UGC
We’re getting to the good stuff. A Christmas social media campaign about your brand, made by your fans can actually do wonders for your marketing plan. Not only do you get unique, user generated content (UGC), it actually brings on incredible engagement and exposure for your brand.
The boost of engagement happens when you encourage your social media followers to take part in your campaigns, with a branded hashtag. It also contributes to building credibility and ensures a more loyal audience.
See how users can contribute to promoting your brand this holiday season. Is there a way for them to show them using your products? Come up with a unique hashtag for this purpose and watch your followers work towards raising awareness about your great deals.
3. A collaborative holiday giveaway
Giveaways perform exceptionally well on social media. What’s even more exciting is that if you get some business or partners involved, you’ll expand your audience to impressive numbers.
When we get down to the basics of it, people just love the possibility of being potential winners. Use your social media platforms to host a giveaway and make sure the focus is on your products.
You can do one big giveaway, or many small ones depending on what you can afford to give away without losing on margins. This can be something very simple like a gift certificate to your online or physical store. People tend to be on the lookout for this kind of stuff on social media at this time of the year.
4. Create a unique holiday gift guide
Your followers and fans are on a particular lookout for presents at this time of the year. Put your efforts together to create a sophisticated gift guide for your business. You can create a separate guide for families, men, women children and even pets.
If you’re offering your goods and services at special prices this holiday season, let everyone know. Creating compelling gift guides also makes them more likely to be shared on social media to help other fellow shoppers find gift ideas.
5. 12 Days Till Christmas ideas
Here’s a chance to get really creative. The song 12 Days of Christmas is on every holiday season, and it’s an opportunity to have some fun and celebrate on social media.
Get all your social media channels involved. Think about your product, and what you can highlight as a pattern for 12 days. Don’t just list the products for each day, consider creative content like an animated post like in our first example.
See if you can inject some holiday spirit into your 12 days till Chrismtas, and offer some value to your customers and followers. Be informative, fun and concise.
If you provide services, you can break down the different elements and explain how diverse your business is. You can also ad exclusive discounts for each of the days to make it more likely for your posts to be shared. Big bonus: adhere to the numerical pattern of 12 Days of Christmas.
There you have it. Five seemingly easy ideas that can work wonders this Christmas for your social media accounts. Remember to be a little subtle about branding, and focus on creating a festive mood and getting your current and potential customers in the holiday spirit.
Hungry for more holiday cheer? Read our updated social media marketing survival guide for the holidays here.
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