It’s less than 10 weeks until Christmas, and that means it’s high time to prepare all the marketing visuals you are going to upload to all your social media when the clock strikes midnight on October 31st.
We’ve gathered some of the themed Crello templates in a variety of formats to offer up some holiday post and copy ideas that are bound to set your creative wheels in motion!
Update your YouTube cover
Updating covers and headers on your blog, website and social media is an important part of any holiday campaign – especially if you have any sales, discounts or events coming up. Announce your promo campaigns directly in the header so that every visitor is aware that you have a special sale or a discount happening.
Here’s the Christmas cover design we chose to illustrate this section:
Promote your discounts with fun posts
No matter the product or service you are selling, the weeks leading up to Christmas are the perfect stretch to attract customers with sales, discounts and special offers as everyone is looking to bring joy to their families, friends and loved ones.
Create memorable graphics and include fun copy to draw users’ attention to your offer. Here’s a sample post we’ve come up with for Instagram:
‘Tis the season of last minute shopping
Decorate your themed blog posts
You do have a bunch of holiday-themed blog posts already scheduled for December? If you don’t, stop reading this article and do it right now! Just kidding, but if your marketing strategy includes blogging, you should definitely consider featuring themed posts.
And to make it even easier for you to create your content, we came up with these topic suggestions for various types of businesses:
- The Meaning Behind Decorations on Our Christmas Tree This Year
- How Our Team Celebrates Christmas: 5 Heartwarming Stories to Melt Your Heart
- The Most Ridiculous Holiday Adventures as Told by Our Staff Members
- 4 Types of Tea That Are Perfect for a Night by the Christmas Tree
- 10 Top Sellers to Gift Your Loved Ones This Holiday
Run some ads
With the algorithms becoming more and more sophisticated, you need to pay for airtime on social media these days to reach larger audiences than what organic traffic can offer. Surely enough, you are going to run holiday ads. Study our ultimate Facebook campaign guide here, brainstorm some ideas and put all your cool concepts to life with Crello templates.
Pro tip: offer a non-traditional discount percentage – it’s unusual and will require an extra split second to process, giving your ad some more mind space in the heads of your target audience to register and impress.
Hype up your campaign on Facebook
Unlike Instagram, people often log onto Facebook on their desktop computers, which means you can include a little more text and smaller details in your posts. Another thing you should do for your holiday social media posts is join in on the hype train and use all the themed puns and metaphors you can think of.
And to help you do just that, here’s a list of some of the words and phrases you can use:
deck the halls
rocking around the Christmas tree
trim the tree
under the mistletoe
Host a holiday party
Winter holiday season isn’t called festive for nothing – the number of parties and events during the period surges significantly. Take the opportunity to turn your small routine events for clients and customers, like masterclasses, meetups, Q&As, breakfasts or pizza hangouts, into mini celebrations that will become part of their larger holiday experience and contribute to the holiday mood.
Use Crello templates in Poster and Flyer formats to make invites and event posters, like this one:
Jazz things up
Hardly anything is appreciated on the internet more than a well placed gif. But don’t just fall back on using stock reaction gifs – which, don’t get me wrong, can be an absolute blast when it comes to expressing the exact nuance of how you feel in the moment, but aren’t all that unique or interesting when it comes to actual marketing of your products and services.
Browse Crello’s animated templates to find designs with plotlines that fit your objectives and create fitting copy. Here are the ways we’ve come up with to use this particular Christmas design:
Let them win
Although Christmas is the time of giving, oddly enough, everyone is looking forward to all the holiday gains (ah yes, including the gains around our midsections, albeit probably not as enthusiastically ).
Hold carefully planned, as well as impromptu contests to let your customers and followers win awesome prizes, tickets to holiday events, coupons and gift cards for Christmas shopping:
Cheer them up
The holidays can be a stressful time – many feel pressured by year-end work commitments, deadlines and assessments, others are busy figuring out the logistics for the parties and get-togethers they are planning, some are worried about making their budgets work for all the gifts they intend to buy… And of course, most prominently, a lot are feeling lonely and left out in the midst of all the rush that seems to circle right around them, contently passing them by.
Create a few inspirational pieces for those feeling like they are in the eye of a hurricane:
Compile ‘Best of’ for the Year Passing By
Sure, the format might be a little tired, but it never fails! Enlist company experts to make an inventory of all the best things the passing year has brought by and share the wisdom with your subscribers. These lists are also a great opportunity to highlight your business partners and brands that inspire you as well as get your own products, services or brand on one of such lists as well.
Use themed Christmas templates to make supplementary graphics:
Oh, and we almost forgot (we so didn’t) – you can even make an eBook out of your annual reports and white papers! Use our handy new format to design stunning multi-page books or brochures out of your long-form content:
Make them laugh
Combine funny posts and pictures with humor around the holiday topics. Come up with a witty joke, use a funny picture, forge a one-liner. And if you don’t know where to start, just look up themed holiday jokes to set your mind to the right thinking mode or try to rework a popular joke or one-liner to fit the Christmas motif, like we did here:
How does Santa know he’s good at parking?
Note on his sleigh said, “PARKING FINE”.
Razzle Dazzle a Bit
Finally, even if your brand isn’t all that conservative, use traditional Christmas imagery and phrases to make your contribution to that all-encompassing mood of “Christmas is in the air” or, as holiday classic Love Actually (2003) writers would want us to say, “Christmas is all around us and so the feeling grows”. Because everyone knows that the more Christmas cheer – the merrier!
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