If you’re a content writer, your job is to carefully craft words, stringing them in a way that will make your reader want to get to the next sentence. As many professionals, you’ve spent years perfecting your craft. You will also likely agree that choosing images for your blog posts takes time, thought and a lot of effort.
Your content can be impeccable, flawless and engaging but the images you choose are ultimately what will result in the extra, precious clicks and maybe a lot more shares. People are visual creatures, and in all your experiments you probably also found that the right images work magic on even the simplest articles.
Let’s cut to the chase. The right visuals are not there to take up space. They are there to bring additional value for your audience. Stock photography is a favourite go-to but there’s another secret weapon you can use – Crello’s blog image templates. You can start creating your own blog post images and here are some tips to help you get started.
Tip #1: Don’t be Captain Obvious
Take the opportunity to get creative with your visuals. It’s not enough to write an article on entrepreneurship and stick an image of a man in a suit to go along with your copy. You have to think beyond the conventional imagery if you want to make a good impression.
It also helps to think of your visual content as another tool of communication. You have your words, now use visuals to strengthen your messages and maybe give your audience something to think about. That’s an extra level of depth that you can start adding to your articles.
Tip #2: Remember that it’s about engaging your audience and trying new things
You need to be familiar and aware of all the visual content formats at your disposal. Sometimes if you’re just hung up on high-quality images, you might overlook better suited types of visual content that can help enhance your content. Let’s get it all in a list format:
- DIY content
- Quotes as images
- Integrated presentation
Have we missed anything? Part of the magic lure of blog posts is when visual content is well integrated and makes a strong point. All these formats are suitable for different types of articles, regardless of the topic. That makes pairing it with content a little easier doesn’t it? You know when to be serious, showing data driven images, when to be funny with memes and when to prove a point with illustrations.
Tip #3: Careful with the frequency of visuals throughout your post
In reality there isn’t a set rule about how often you need to include images in your blog post. Everyone does their own thing but for the sake of argument, let’s look at some cold facts. Using too many images (yes, it’s possible) can be just as bad as having none at all.
There’s a very simple ratio that is applicable to almost all blog posts – an image every 350 words. It also depends on the nature of your content and how relevant the images will be. Don’t overload your article but also keep in mind that there needs to be a visual balance.
Tip #4: Try changing your work process – images first
Part of why choosing visuals is so difficult, is because we’re submersed in writing the content. Just to try something different (it might even help you), try searching for images you’re going to use before you actually get to writing. Thinking in images is a great exercise for writers.
Next time you’re stuck, change your work process around. Imagine what visuals you’d like to ideally be part of your article, choose something for the headlines, sections and bullet points. You could even find it easier to write the article once you have all your visuals. Taking apart your outline and changing your workflow is a tactic every writer should try.
Tip #5: When you’re really stuck, create your own visuals
You know best which visuals will compliment your writing. You likely haev ideas, and you don’t need to be a professional designer to create your own graphics. Earlier this week we covered different blog image templates from Crello for many categories and themes. Choose your layout and make your visuals work for your articles!
For example, if you have a quote that you’d like to include, you can use the quote and turn it into a blog image graphic. It’s just a matter of finding the right colors, images and pairing them with the right fonts.
Tip #6: If you’re explaining something, show it!
Just as there are all types of visuals, content comes in a spectrum. Depending on the format of your blog post, you can use screenshots to illustrate what you’re explaining. Anytime you’re explaining anything, try to find a way to use screenshots to highlight important parts of your content.
The same goes for articles that are packed with information. Could you show the same information in an infographic? By all means, do so!
Tip #7: Use a series of images for consistency
Our tips don’t elaborate on the specification for image quality and sizes because those are all the things you can most certainly figure out on your own. However, being consistent is key. This means having the same size of images and only opting for the highest quality.
Consistency with visuals helps your content look neat and cohesive and gives your readers a pleasant reading experience. Put yourself in their shoes, and you’ll quickly learn that consistency is truly the key to all successful image to article pairings.
Tip #8: Find close associations and metaphors
Going back to our first point, there’s really no need to find images directly connected to your text. You need to include an element of surprise, try something different and focus on those additional messages you can send with images.
You know that you can always get more creative with your writing, and the same goes for visuals. Sometimes it’s a matter of aesthetics and consistency. This tip doesn’t imply that you always have to use metaphors and pair images that hint at something, but it’s another technique you can try for pairing images with your writing.
Tip #9: Communicate an aesthetic
Yes, your choice of visual communications your aesthetics. Your writing certainly has personality, so try doing the same with visuals. Translatee your own aesthetics based on images you find visually appealing. Does nature inspire you? If so, there is a pool of stunning visuals that you can use together with quotes and key points.
Readers crave content that is warm and personal. Atmospheric images are a great option for the different seasons of the year. Make your content translate the emotions you’re trying to capture – readers like to feel that there’s another human being communicating with them. Make your visuals as distinctive and authentic as your writing, and in the process you will find your own aesthetic.
Tip #10: Don’t forget the details – final touches matter
Pairing images with your blog posts helps you get discovered. This tip is not about how you pair the images with your writing but rather why. Individual photos, when tagged correctly, cean help you get discovered when people look through images on Google.
Take advantage of this opportunity. Make it easier for Google to read your visuals and add Alt tags and descriptions for each image. These small details make readers more likely to find your content. If you’re following our tips and use all the right and creative images, you’ll stand out in the feed.
The perfect images not only complement your writing, they help you stand out, set a tone and translate your aesthetics. Ultimately, choosing the right images results in more clicks, more engaged users and (you guessed it) more page views. It’s hard to say just how important the right visuals are, but what you communicate with them matters much more to the success each and every article.